At the center of any type of social innovation are people, culture, and markets; the more we listen to and understand them, the more social value we will create. At the most basic level Social Strategies (SS) does just that. Through our business model that marries social science and business, SS creates people-centric, culturally accepted, and market-based solutions for technologies at the bottom of the pyramid.
SS utilizes a variety of tools during a project to understand the best implementation model for a particular product, including localized supply chain analysis, survey research on intended beneficiaries, systems analysis, and ethnographic research. Our research is done in the field to give us an opportunity to collect useful data. Then we test the technology through rapid prototyping to refine our findings so they reflect real behavior in markets.